Loading speed
Large images, blocking scripts or slow server response times can slow visitors down.
Check your website
Is your existing website still up to date?
Many companies already have a website that was created at some point and has somehow kept working since then. Even so, it may now load slowly, be confusing on a smartphone or no longer explain the current offer clearly.
A few simple checks can show whether small improvements are enough or whether a technical or content-related overhaul would make sense.
Orientation
Why a website check is useful
A website analysis does not only look at how the site appears visually. It shows whether visitors can quickly find the most important information, whether the site works on smartphones and whether search engines can read the content cleanly.
The first step does not automatically have to be a complete relaunch. Often, a sober review is enough to identify useful next steps.
Checklist
The most important checks at a glance
A useful analysis looks at loading speed, mobile use, search engines, structured data, technical basics, content and maintainability together.
Mobile view
The site should be easy to read, easy to use and clearly structured on a smartphone.
SEO basics
Titles, descriptions, headings, internal links and clear content help visitors and search engines.
Structured data
Additional information in the source code helps search engines classify content more clearly.
Technical basis
HTTPS, redirects, canonical URLs, sitemap and robots.txt should be set up cleanly.
Content
Visitors should quickly understand what is offered and why they should make contact.
Maintainability
A company website should not only work today, but remain sensible to extend later.
Performance
Check loading speed and PageSpeed
PageSpeed Insights shows how quickly a page loads and which technical points could be improved. The values are not an end in themselves, but they make typical problems visible: oversized images, blocking JavaScript, slow server responses or layout shifts while loading.
A perfect score is not always necessary. For small companies it is more important that the site is fast enough, stable and easy to use. PageSpeed Insights and Lighthouse check Core Web Vitals such as INP, LCP and CLS, among other things.
- Check images and media for sensible file sizes
- Identify blocking JavaScript and unnecessary scripts
- Review server response and caching
- Avoid layout shifts while the page loads
Test the mobile view
The mobile view should be checked practically: on real devices or with browser tools. What matters is whether a visitor on a smartphone quickly understands what the site is about and how to make contact.
- Is the text easy to read?
- Are buttons and links easy to tap?
- Is there horizontal scrolling?
- Is the navigation understandable?
- Are phone number and contact form easy to use?
- Can the most important information be reached without long searching?
Check SEO basics
SEO does not start with tricks, but with clear content. A search engine must be able to understand which service is offered, who the page is relevant for and how the subpages belong together.
- Clear page title and suitable meta description
- Exactly one clear H1 and sensible H2/H3 structure
- Understandable text and descriptive URLs
- Internal links between related subpages
- Alt text for important images
- Clear service pages instead of everything on one page
Technical checks
Check structured data
Structured data is additional information in the source code that helps search engines classify content more clearly. It does not replace good content, but makes existing content more machine-readable.
Possible structured data
For company websites, company data, services, breadcrumbs or real FAQ sections can be useful. They can be checked with the Google Rich Results Test and the Schema Markup Validator.
- Organization, LocalBusiness or ProfessionalService
- WebSite and BreadcrumbList
- FAQPage only for real questions and answers
- Person only where it really fits the content
Indexing and Search Console
Google Search Console shows whether Google knows, crawls and can index pages. It also helps check technical issues, indexing status, canonical URL and structured data.
- Is the page indexed?
- Are there crawling or indexing problems?
- Which canonical URL did Google choose?
- Are sitemap, redirects and structured data clean?
Content
Content, trust and a clear message
A website can work technically and still achieve little if visitors do not immediately understand why they should stay or get in touch.
- Is it immediately clear what the company offers?
- Is it clear who the service is meant for?
- Are contact details current and easy to find?
- Are there credible examples or trust elements?
- Have old, no longer suitable texts been removed?
- Are there clear next steps for visitors?
Pragmatic approach
Flashy effects or a fast company website?
Not every company website needs big effects. For many small companies, a fast, clear and easy-to-find website is more valuable than a visually spectacular site that loads slowly or is difficult to maintain.
Lots of visual extras
- large sliders
- many animations
- heavy images
- unclear navigation
- long loading times
- hard to maintain
Pragmatic company website
- clear opening message
- fast loading speed
- good readability
- direct path to offer and contact
- clean technical basis
- easy to extend
Assessment
When is optimization enough, and when does an overhaul make sense?
Small optimization is often enough when
- the content is basically still suitable
- the technical basis is maintainable
- the mobile view is usable
- only images, texts, titles or metadata need improvement
- individual pages should be added
An overhaul makes sense when
- the site works poorly on mobile
- it loads very slowly
- content is heavily outdated
- there is no clear service structure
- changes are difficult to make
- Google does not index important pages cleanly
Starting point
Start with a sober analysis
Not everything has to be done at once. A short review is often the sensible first step: what already works, what slows the site down and which changes would bring the greatest benefit?
Have your existing website checked
Are you unsure whether your existing website should simply be improved or rebuilt? I can review the current state and summarize the most important points in an understandable way.
FAQ
Frequently asked questions about website analysis
Short answers about loading speed, mobile view, SEO, structured data and sensible website improvements.
How can I tell whether my website is outdated?
Typical signs are slow loading times, poor mobile usability, unclear content, outdated contact details, missing structure or technical problems with indexing and maintenance.
Does an old website always have to be rebuilt completely?
No. If content, technology and mobile view are basically sound, targeted improvements can often be enough.
How important is PageSpeed for small companies?
PageSpeed matters because slow pages can lose visitors. A perfect score is not the goal. What matters is a fast, stable and easy-to-use page.
What does mobile optimization mean?
Mobile optimization means that text, navigation, buttons, phone numbers and forms are readable and easy to use on a smartphone.
What is structured data?
Structured data is machine-readable additional information in the source code. It helps search engines classify companies, content, breadcrumbs or FAQ sections more clearly.
What does a website analysis achieve?
An analysis shows which points really slow the site down and which improvements would bring the most benefit. This helps decide whether small optimizations are enough or a larger overhaul makes sense.